Advanced Google Ads Training Course Overview
Join our 2-day Advanced Google Ads Masterclass to accelerate your career in Google Ads. This comprehensive training program is designed to equip you with essential skills, transforming you into a confident paid media marketer. Explore practical setups for diverse Google Ads campaigns, master conversion tracking, employ strategic remarketing, and learn advanced analytics reporting with Google Analytics. Propel your professional journey forward and achieve success in the dynamic field of Google Ads.
- Learn how to explore hands-on setups for various Google Ads campaign types.
- Learn how to utilize conversion tracking to assess the value of your ad campaigns.
- Learn how to implement strategic remarketing, enhancing website and YouTube visitor engagement, and boosting traffic and sales.
- Learn how to craft comprehensive campaign reports using Google Analytics for insightful analysis and strategy refinement.
- Learn advanced strategies, discovering how to set up and optimize Shopping Ads, elevating your e-commerce advertising game.
What You Learn in Advanced Google Ads Training
In this advanced course, you will gain insights into the intricacies of Google Ads (formerly AdWords), comprehend the dynamics of PPC (Pay-Per-Click), understand the critical significance of precisely setting an Google Ads budget, master the art of designing compelling ads, and acquire the skills to make advanced adjustments for increased success and ROI.
Advanced Google Ads Training Course Outline / Topics
Day 1: Foundations of Advanced Google Ads
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Introduction to Advanced Google Ads
- Overview of Google Ads evolution
- Key differences between basic and advanced strategies
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Advanced Google Ads Setup and Campaign Types
- In-depth exploration of various campaign types
- Hands-on workshop: Setting up advanced Google Ads campaigns
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Conversion Tracking Mastery
- Understanding the importance of conversion tracking
- Practical exercises: Implementing advanced conversion tracking strategies
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Strategic Remarketing Tactics
- Leveraging remarketing for enhanced engagement
- Workshop: Crafting and implementing strategic remarketing campaigns
Day 2: Analytics, Optimization Techniques, and Landing Page Optimization
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Advanced Analytics Reporting with Google Analytics
- In-depth analysis using Google Analytics for campaign refinement
- Practical session: Creating comprehensive reports for insightful analysis
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Crafting Compelling Ads: Advanced Techniques
- Exploring advanced ad design principles
- Workshop: Designing and optimizing compelling ads for various campaign objectives
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Optimizing Shopping Ads for E-Commerce Success
- Mastering the intricacies of setting up and optimizing Shopping Ads
- Hands-on workshop: Implementing advanced strategies for effective e-commerce advertising
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Landing Page Optimization for Higher Conversions
- Importance of optimized landing pages in campaign success
- Workshop: Hands-on optimization exercises for landing pages
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Campaign Conversion Tracking Techniques
- Strategies for effective campaign-level conversion tracking
- Practical implementation: Setting up advanced conversion tracking for campaigns
Q&A and Advanced Strategy Discussion
- Addressing participant queries and discussing advanced Google Ads strategies
- Group discussion: Sharing insights and experiences
Hands-On Workshop: Building an Advanced Google Ads Campaign
Participants will engage in a comprehensive hands-on workshop, applying the knowledge gained throughout the training to build and optimize an advanced Google Ads campaign. The workshop will cover campaign setup, conversion tracking, strategic remarketing, ad design, analytics reporting, landing page optimization, and campaign-level conversion tracking.
Who Should Attend Advanced Google Ads Training Course
- Entrepreneurs and Startup Founders
- Small Business/SME Owners
- Marketing and Brand Managers
- Marketers Aiming to Elevate Their Brand
- In-house Marketing Teams Focused on Google Ads Operations
Advanced Google Ads Training Course Requirements
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No prior knowledge necessary. Basic familiarity or experience with Google Ads is advantageous but not required.