What will you learn in our Customer Digital Marketing course?
Whatever your topic, your team’s needs or your content requirements, we can customise a training course to suit you and your team’s individual needs.
- Explain how digital marketing has disrupted the traditional marketing mix
- Explain the role of the core digital marketing channels
- Set clear objectives for the different digital marketing channels
- How to write a digital marketing strategy for a business to grow online
- Be aware of the online consumer journey and how to effectively target your customers
- How to start a blog with WordPress & Optimize it for the search engines
- Learn latest SEO skills, and understand how to rank your site on Google for better traffic
- How to use Local Business, so that you can use to help local business owners with their online marketing
- How to create an effective and actionable Social Media Marketing Plan
- How to write digital copy and content for Facebook, Twitter, Instagram and LinkedIn.
- Develop a social media game plan that positions you clearly, raises your brand, attracts the right audience, and delivers concrete results.
- Learn Facebook marketing & Re-Marketing skills – how to integrate Facebook Pixels
Learning Outcomes
We offer a full range of digital marketing training courses for your team and specialise in creating custom training courses to your requirements. We can also run full skill assessments to discover exactly what your training requirements are and develop custom content accordingly.
- Planning integrated digital marketing campaigns
- Create and/or improve a programme for measuring and improving digital media effectiveness
- Audit current approaches and identify areas for improving performance
- Search engine optimisation (SEO)
- Pay per click (PPC) marketing including Google Ads
- Google Display advertising: formats, targeting and programmatic
- Social Media including Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube LinkedIn
- Content Marketing: developing a content calendar
- Partner marketing including affiliate marketing
- Online advertising including ad networks and behavioural targeting
- Email marketing including personalisation and automation
- Website site content and copy
- Digital analytics: an introduction to Google Analytics
Who Should Attend?
- For company or organisation who looking to upgrade their whole marketing team to digital marketing can also enrol their employees for this course.
- For individual who looking to enhance their employment opportunists in any form of digital marketing either it is technical like SEO, Digital Marketer or simply social media marketing.
- The course is also recommended for individual managing and running their own small business
- This is a practical course for anyone involved with the hands-on management of digital channels. No previous digital marketing experience is required.
Train Your Team, on Schedule and Venue To Suit You
Cutting edge digital marketing training will be delivered on a schedule to suit you, delivered in house at your place of business or at our office in Petaling Jaya, Malaysia. Your training .
All of our courses are developed and delivered by leading experts in the industry, people who live and breathe best practice, and who thrive on keeping abreast of the latest digital marketing trends.
Every session will be accompanied by a slide deck and this, plus any supporting materials, will be provided to you – meaning you can share what you learn with future colleagues too.
