SEO Course Overview
Embark on a comprehensive 1-day Basic SEO Training and acquire fundamental skills in Search Engine Optimization, Keyword Research, Local SEO, and WordPress SEO optimization. From understanding keyword research to exploring WordPress SEO tools and local SEO ranking strategies, this course equips you to generate high-quality traffic and optimize your website effectively. Real-world case studies and practical examples enhance your learning experience, empowering you with essential SEO knowledge.
- SEO and effective keyword research
- How to audit you site, pages and posts for SEO
- Important on-page and off-page SEO factors
- Search Engine Optimisation – Organize your site for Google Search
- Why long-tailed keywords are essential to your SEO success
- Learn step by step On-Page Optimization for your website
- Learn step by step Off-Page Optimization to submit your website to Google
- Has SEO changed for 2024 and beyond?
What You Learn in SEO Course
- Discover SEO competitive research techniques and tips.
- Learn the basics of SEO and the how the major search engines work.
- Extensive SEO keyword research overview.
- Learn how to optimize every page of your website including: Meta Tag, H1, Image Tag, Content Optimization, URL Structure, Internal Link Structure and much more!
- See real examples and case studies of successful SEO.
- Learn the basics of relevant SEO link building.
- In depth discussion of how to conduct a link audit and how to develop your ongoing link building strategy that will build search engine and visitor trust.
- Discover how to measure the ROI and success of your SEO efforts.
SEO Course Outline / Topics
Module 1: Introduction to SEO
- Understanding the Basics of Search Engine Optimization
- Significance of SEO in Online Presence
- Overview How Google Search Engine Works
Module 2: Keyword Research Essentials
- Importance of Keywords in SEO
- Basic Keyword Research Techniques
- Identifying Relevant Keywords for Your Content
Module 3: On-Page Optimization Basics
- Creating SEO-Friendly Content
- Meta Tags and Descriptions
- Image Optimization Techniques
Module 4: Web Design Best Practices for SEO
- Basics of SEO-Friendly Web Design
- Importance of Site Structure and Navigation
- Technical Aspects for Improved SEO
Module 5: Off-Page Optimization Fundamentals
- Introduction to Backlinks
- Basic Social Media Strategies for SEO
- Understanding Local SEO
Module 6: Q&A and Recap
- Open Session for Questions and Answers
- Recap of Key Learnings
- Next Steps for Further Learning and Implementation
Plus Hands-on Exercise
- Keyword Research
- How to do SEO using WordPress
Who Should Attend SEO Course
- Individuals improving website search rankings.
- Small business owners enhancing web promotion on search engines.
- Webmasters increasing site traffic via search engines.
- E-commerce/corporate owners improving conversion ratios.
- Web designers exploring SEO services.
- Enthusiasts keen to learn simplified SEO.
- Individuals seeking step-by-step DIY SEO with practical insights.
SEO Course Requirements
- Basic computer skills
- Familiar with WordPress will be added advantage
