Course Overview
This is complete WordPress Website & SEO training course show you how to becoming an expert in WordPress, Website Creation & Search Engine Optimization! You’ll be able to build an SEO optimized website after going through this course. We will use a powerful SEO tools and strategies to improve your webpages and bring them much higher in search engine ranks like Google.
What You Learn
- To build a WordPress website from the ground-up.
- Design your website on proven template that converts
- On Page & Off Page SEO
- Elements you must use to rank high in search engines
- Design a successful page with headline
- Write a successful and readable articles
- Strategies to create powerful back links
- How to drive traffic to your webpage
- Speed up your website for better SEO
- Get traffic to your website
Course Outline / Topics
Day 1: Web Design Essentials
Session 1: WordPress Fundamentals
- Introduction to WordPress
- Navigating the WordPress Dashboard
- Understanding User Roles
Session 2: Hosting WordPress
- Choosing the Right Hosting Provider
- Setting Up Domain and Hosting
- Essential Hosting Considerations
Session 3: Install Commercial/Free Theme
- Selecting and Installing Themes
- Customizing Themes for Branding
- Theme Best Practices for SEO
Session 4: Content & Navigation
- Creating and Managing Pages and Posts
- Implementing a Clear Navigation Structure
- Importance of Responsive Design
Session 5: Plugins & Widgets
- Essential Plugins for Web Design
- Widget Utilization for Enhanced Functionality
- Balancing Functionality and Performance
Day 2: SEO Optimization
Session 6: SEO Optimization Overview
- Understanding the Basics of SEO
- Importance of SEO in Web Design
- SEO vs. User Experience
Session 7: Keyword Research
- Conducting Keyword Research for Websites
- Utilizing Tools for Keyword Analysis
- Long-Tail Keywords and Their Significance
Session 8: Optimizing Content
- Crafting SEO-Friendly Content
- Meta Tags, Headers, and Image Optimization
- Content Formatting for Readability
Session 9: Off-page Link Building
- Importance of Backlinks in SEO
- Strategies for Ethical Link Building
- Guest Blogging and Relationship Building
Session 10: Web Page Speed Factor
- Understanding the Impact of Page Speed on SEO
- Techniques for Improving Website Speed
- Tools for Performance Measurement
Session 11: Fine-tuning Your Site
- Conducting SEO Audits
- Identifying and Fixing SEO Issues
- Mobile Optimization for SEO
Session 12: Website Analytics / SEO Performance
- Introduction to Google Analytics
- Setting Up and Analyzing Website Data
- Using Metrics to Improve SEO Performance
Workshop and Q&A Sessions:
- Practical Workshops on Theme Customization and SEO Implementation
- Q&A Sessions after Each Module for Clarifications
- Case Studies: Applying SEO Techniques to Real-world Web Design Projects
Who Should Attend
- Startup Founders / Small Business / SME Owners
- Marketing and brand managers
- Marketers who want to take their brand to the next level
- Marketers who want to build a Digital Sales Funnel.
Requirements
-
Own your own small business (or plan to start your own business) - Website for your business (or planning to set up a website for your business)
- Facebook, Google Accounts are an asset, but not necessary
-
Basic IT Skills - Following the step-by-step instructions of the training
