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This Training course is specially designed for small and medium business owners (SME) in Malaysia who want to grow their businesses online in the right way. This Digital Marketing training course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
In this 1-day Digital Marketing Course the facilitator will introduce you to the proper procedure of developing a successful digital marketing strategy.
Instructor-led, hands-on training
RM1,350 Group 2-person at extra discount 20%
Beginner Level
1-Day (09:30 – 17:30)
Course Handouts / Hands-on Material.
A certificate of attendance.
This is 100% HRD Corp Claimable Training
Introduction to Digital Marketing Training
Utilise these easy to implement checks and techniques to give your website the best chance of increasing business. This course is for all business owners that want to make sure their website is working as best it can in terms of attracting new prospects and converting those prospects into customers.
- Get more users (of the sort you want) visiting your web site
- Choose the most effective marketing methods for your on-line business
- Make the most of your on-line marketing budget
- Avoid costly on-going consultant marketing fees
What You Learn in Digital Marketing Training
- Introduction and Principles of a Digital Marketing Strategy
- Harness the free social marketing tools online to market your message, ie – facebook, youtube
- How to use SEO and SEM to enhance visibility through search engines?
- Web statistics – results never lie, what are the key things must lookout.
- How to use emails effectively without being labelled a spammer?
- Your site as case studies, learn to evaluate your website
Digital Marketing Training Outline / Topics
Module 1: Introduction to Digital Advertising and Marketing
- Understanding the Landscape of Digital Marketing
- Evolution and Importance of Digital Advertising
- Key Concepts and Terminology in Digital Marketing
Module 2: Website Design and Optimization
- Principles of Effective Website Design
- User Experience (UX) and User Interface (UI) Considerations
- Optimizing Websites for Conversions
Module 3: Introduction to Google Ads (Adwords) & Display Advertising
- Overview of Google Ads (formerly AdWords)
- Creating Effective Ad Campaigns
- Understanding Display Advertising Strategies
Module 4: Introduction to Search Engine Optimization (SEO)
- Fundamentals of Search Engine Optimization
- On-Page and Off-Page SEO Techniques
- SEO Best Practices and Algorithm Updates
Module 5: Social Media Marketing – Facebook / Instagram
- Leveraging Facebook for Marketing
- Instagram Marketing Strategies
- Creating Engaging Social Media Content
Module 6: Digital Marketing Strategy
- Developing a Comprehensive Digital Marketing Strategy
- Aligning Marketing Goals with Business Objectives
- Integrating Multiple Digital Channels for Maximum Impact
Module 7: Google Analytics – Tracking and Conversion
- Introduction to Google Analytics
- Setting Up Google Analytics for Websites
- Tracking User Behavior and Analyzing Data
- Conversion Tracking and Goal Setting
Bonus Modules:
Bonus Module 1: Advanced Digital Marketing Techniques
- Exploring Advanced Strategies in Digital Advertising
- Leveraging Remarketing and Retargeting
- Implementing A/B Testing for Optimization
Bonus Module 2: Mobile Marketing and Emerging Trends
- Overview of Mobile Marketing
- Strategies for Reaching Mobile Audiences
- Exploring the Latest Trends in Digital Marketing
Who Should Attend Digital Marketing Training
- Startup Founders / Small Business / SME Owners
- Corporate Sales / Marketing and brand managers
- Marketers who want to take their brand to the next level
- Any business people who need to know how to increase qualified users visiting their web site.
Digital Marketing Training Requirements
-
Own your own small business (or plan to start your own business) - Website for your business (or planning to set up a website for your business)
- Facebook, Google Accounts are an asset, but not necessary
-
Basic IT Skills - Following the step-by-step instructions of the training
Upcoming Digital Marketing Training
Why Training With JustSimple
Professional Experienced Instructor
Since 1999, we have trained more than 3,000 brands & businesses. We believe that only a person who has exposure to live projects has the ability to teach others in a better way. All our trainer are professionals who work on live projects. They able to impart to participants practical real-life experience and not mere theoretical knowledge.
FREE Post-Training Support
Anyone who has attended one of our workshopsfor 3 Months technical support on projects relating to the class topics - contact us by phone or email if you encounter any misunderstandings or difficulty with the subject in future. Our trainer and technical team will happily help to the best of our ability and try to get things resolved for you.
Interactive & Small Class Size
We organise Interactive in small class sizes. With not more than 12 people to ensure you get the most from our trainers. All classes conduct in actionable learning, get direct advices from our experienced trainers. All courses deliver with comprehensive checklists & step by step guides.
Free Access to Course Resources
You will be entitled 12 Months Access to our online resources especially training material, training note, training video free templates, free demo website, PDFs, excel, word and html documents as well as all of the presentation slides used in the course which subject to availability.
Need help selecting a course, or would like our training delivered in-house? To find out more about our in-house custom private training solutions in Malaysia, fill out the form and we’ll be in touch.
Alternatively, give us a call at 03-7885 0606, or email us at [email protected]
Want to know more about our next training class?
If you want to book on to a course or have any questions about the booking process? Please contact us today, our team endeavour to respond to all enquiries within 24 hours.
Call us on +603-7499 0885, or fill up inquiry form.