Course Overview
Utilise these easy to implement checks and techniques to give your website the best chance of increasing business. This course is for all business owners that want to make sure their website is working as best it can in terms of attracting new prospects and converting those prospects into customers.
- Get more users (of the sort you want) visiting your web site
- Choose the most effective marketing methods for your on-line business
- Make the most of your on-line marketing budget
- Avoid costly on-going consultant marketing fees
What You Learn
- Introduction and Principles of a Digital Marketing Strategy
- Harness the free social marketing tools online to market your message, ie – facebook, youtube
- How to use SEO and SEM to enhance visibility through search engines?
- Web statistics – results never lie, what are the key things must lookout.
- How to use emails effectively without being labelled a spammer?
- Your site as case studies, learn to evaluate your website
Course Outline / Topics
The course is comprised of the following 12 basic modules along with 2 extra bonus modules:
- What is digital advertising and marketing?
Website Design and Optimisation
Introduction to Google Ads (Adwords) & Display Advertising
Introduction to Search Engine Optimisation
Social Media Marketing – Facebook / Instagram
Digital Marketing Strategy
- Google Analytics – Tracking and Conversion
Who Should Attend
- Startup Founders / Small Business / SME Owners
- Corporate Sales / Marketing and brand managers
- Marketers who want to take their brand to the next level
- Any business people who need to know how to increase qualified users visiting their web site.
Requirements
Own your own small business (or plan to start your own business) - Website for your business (or planning to set up a website for your business)
- Facebook, Google Accounts are an asset, but not necessary
Basic IT Skills - Following the step-by-step instructions of the training
