Course Overview
This course is designed for those interested to learn the basics of how to rank a Shopify or Woocommerce store, search engine optimization, on-page and off-page optimization, keyword research, and how to improve domain authority. By taking this course, you will be able to learn the basics of SEO Marketing, and technically how to use the tools in Shopify or Woocommerce for optimisation.
What You Learn
- What search engine optimisation and why it can help you to scale your online Store
- How to perform keyword research effectively for your online store
- Improve your stores organic rankings and traffic.
- What is on-page SEO and how to implement both for your online store
- How to optimize ecommerce stores everyday / automate
Course Outline / Topics
Day 1: Foundational Elements and On-Page Optimization
Session 1: Setting the Foundation
- Introduction to Advanced SEO for Ecommerce
- Importance of SEO Audit
- Selection and Setup of Audit Tools/Plugins
Session 2: Theme Considerations
- Analyzing and Choosing Ecommerce Themes for Optimization
- Customization for SEO: Best Practices
- Mobile Responsiveness and SEO
Session 3: Keyword Research
- Advanced Keyword Research Strategies for Ecommerce
- Long-tail Keywords for Product Pages
- Competitor Analysis and Keyword Gap Identification
Session 4: On-Page Optimization
- Home Page Optimization Techniques
- Strategies for Optimizing Category Pages
- Meta Tags, Headers, and Content Optimization
Session 5: Image and Multimedia Optimization
- Importance of Image Optimization in Ecommerce SEO
- Image Compression and Alt Text Best Practices
- Utilizing Videos and Multimedia for SEO
Day 2: Technical SEO and Advanced Strategies
Session 6: Product Page Optimization
- Optimizing Product Descriptions and Titles
- Managing Reviews for SEO
- Cross-selling and Internal Linking Strategies
Session 7: Blog Post Best Practices
- Integrating a Blog into Ecommerce Websites
- Content Strategies for Blog Posts
- Internal Linking from Blogs to Product Pages
Session 8: Advanced Technical SEO
- Identifying and Fixing Duplicate Content Issues in Shopify/WooCommerce
- Introduction to Canonical Tags and their Application
- Pagination and SEO Best Practices
Session 9: Schema Markup for Ecommerce
- Understanding Schema Markup and Its Importance
- Implementing Schema for Product Pages
- Rich Snippets and SERP Enhancements
Session 10: Internal Linking Strategies
- Importance of Internal Linking for SEO
- Creating a Strategic Internal Linking Structure
- Tools for Internal Link Analysis and Optimization
Workshop and Q&A Sessions:
- Practical Workshops on SEO Audit and Implementation
- Q&A Sessions after Each Module for Clarifications
- Case Studies: Applying Advanced SEO Strategies to Real-world Ecommerce Websites
Who Should Attend
- Shopify and Woocommerce store owners
- Ecommerce business managers and decision-makers
- Digital marketing professionals seeking specialized Ecommerce SEO knowledge
- Entrepreneurs and startup founders in the Ecommerce sector
- Anyone keen on optimizing organic search rankings for Ecommerce platforms.
Additional Information
- Training based on Woocommerce but applicable to Shopify, BigCommerce, Wix, Opencart, and Adobe Commerce.
- Covers basic and advanced SEO techniques.
- Beneficial for all store owners, regardless of the platform.
- Focus on improving organic search rankings through ecommerce-focused SEO strategies.
Requirements
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No prior knowledge is required to take this course.
