Course Overview
This Technical SEO or SEO Audit course is based on extensive research, uses a Search Engine Optimization CASE STUDY to make it easier for you to understand concepts, and shares a wealth of strategies, resources, tools, trends and anything else you need to know in order to be successful in 2020.
- Get discovered more quickly by implementing proper website indexation
- Learn how to find specific issues with a website in regards to SEO
- Fix problems that are robbing you of traffic from Google
- How to solve On-page optimisation issue
- Perform a technical audit using free tools
- Meta tags that are too long, duplicated or empty
- Title tags that are too long, duplicated or empty
- Find broken links and 404 pages that need to be fixed
- Determine if a site is mobile friendly
- Check if your website contains an XML sitemap
- Excessive links on pages / Link redirects
- Determine if your website is mobile friendly
What You Learn
- Perform a technical audit using free tools
- Fix problems that are robbing you of traffic from Google and other search engines to crawl your website
- Provide a quality user experience by linking and redirecting visitors to your most important content
- Speed up your website so you can get a ranking boost!
- Make your website more mobile-friendly
- At the end of the course, students will be able to handle SEO issues with deft, whether it is optimizing their own website or clients’ websites.
Course Outline / Topics
- Optimizing Content
- Performing SEO Audit
- Responsive Web Design and Layout
- Understanding Site Structure
- Using Site Structure as an SEO tool
- Technical Site Issues and overcoming them
- Crawling, Indexing & the Algorithm
- Indexation Issues
- Mobile Issues & International Indexation
- Page Speed Optimization
- Implementing Schema
- Site Errors and Redirects
- Technical Diagnostics tools
Who Should Attend
- Digital Marketer, or for those interested in learning about how to do a search engine optimization audit for their website.
Requirements
- Some basic knowledge on on-page SEO would be helpful.
- Some of the software mentioned in the course includes free trials but will be limiting