This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls. In this 2-day Digital Marketing Course the facilitator will introduce you to the proper procedure of developing a successful digital marketing strategy.
COURSE OUTLINE / TOPICS
The course is comprised of the following 12 basic modules along with 2 extra bonus modules:
Introduction: setting the stage, what’s digital marketing?
Taking your business online
What’s a digital presence and how to achieve it
How to do content marketing
How to do social media marketing
How to do email CRM
How to do search marketing
How To Structure Your Customer Acquisition Funnel
How to develop a great customer experience
What’s digital analytics
E-commerce marketing
Business Models in a digital world
Extra plus,
Digital Marketing Planning
– Step-by-step guide to build a Digital Funnel from scratch
Digital Marketing Budget
– With useful digital marketing tools in a spreadsheet format for you to fill in and play around with. This include Marketing Budget Templates & Monthly Marketing Metrics Template
