This course will help you to learn how Google Adwords works, what PPC is, the importance of correctly setting an AdWords budget, how to design a compelling ad, and how to make adjustments to increase success and ROI.
Duration: 1 Day
COURSE OUTLINE / TOPICS
- Introduction to Advertising on Google: Core Principles
- Google Ads Campaign Construction
- Campaign Settings Deep Dive
- Performance Tracking Essentials
- Managing & Optimizing Your Google Ads Campaigns
Workshop / Hand-on
- Google Ads Account Creation
- Keyword Research Mastery
- Negative Keywords Implementation
- Ad Extensions Workshop
