This online course is specially designed for small and mediumbusiness owners (SME) who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
In this 1-day Digital Marketing Course the facilitator will introduce you to the proper procedure of developing a successful digital marketing strategy.
COURSE OUTLINE / TOPICS
What is digital advertising and marketing?
Website Design and Optimisation
Introduction to Google Ads (Adwords) & Display Advertising
Introduction to Search Engine Optimisation
Social Media Marketing – Facebook / Instagram
Digital Marketing Strategy
Google Analytics – Tracking and Conversion
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