This course will help you to learn how Google Adwords works, what PPC is, the importance of correctly setting an AdWords budget, how to design a compelling ad, and how to make adjustments to increase success and ROI.
COURSE OUTLINE / TOPICS
- Advertising On Google: Core Principles
- Building Your AdWords Campaigns
- Re-marketing On AdWords
- Campaign Settings
- Performance Tracking
- Managing & Optimizing Your AdWords Campaigns
Workshop / Hand-on
- The AdWords Account Creation
- Keyword Research
- Adding Negative Keywords
- Ad Extensions
- Setting Up Your Remarketing Campaign
