Course Overview
Students are introduced to the mechanisms of Google Ads (formerly Google Adwords) and strategies for running optimized campaigns that deliver returns on investment via higher visibility on search engines and low advertising cost among other things.
What You Learn
- Advertise your products and services online effectively
- Boost traffic and Increase sales (or leads) to your website
- Create, develop and optimize your own profitable Google Ads (Adwords) Campaigns
- How to design a high conversion landing page
- Drive Consistent, round-the-clock traffic to your website or Landing Page
- Use conversion tracking to determine the value of Your Ad Campaigns
- Remarket to your previous website visitors to get them coming back to your site
Course Outline / Topics
- Creating Your New Google AdWords Conversion Campaign
- What keywords are and how to use them to your advantage
- Learn how to write an effective Ad Text
- Setup and build effective Landing Pages
- Set Up Location Settings and Ad Extensions
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
Who Should Attend
- Startup Founders
- Small Business / SME Owners
- Marketing and brand managers
- Marketers who want to take their brand to the next level
Requirements
-
No prior knowledge is required to take this course.
