Popularly known as Google Adwords, Google Ads is one of the best ways to reach potential customers who are looking for products and services on Google. Google Ads is a paid advertising tool where an advertiser is charged on the basis of impressions or clicks.

This online Google Ads course is designed to simplify the process of creating successful Google Search Ad campaigns. This course also teach you the fundamental how to design a good landing page, and it will help you understand the buyer’s journey so you can design landing pages that convert better.

Instructor-led, hands-on training

RM1,350 Group 2-person at extra discount 20%

Beginner Level

1-Day (09:30 – 17:30)

Course Handouts / Hands-on Material.

A certificate of attendance.

This is 100% HRD Corp Claimable Training

HRDF HRD Corp Claimable Training Course Provider
malaysia advanced-google ads adwords for b2b training

Course Overview

Students are introduced to the mechanisms of Google Ads (formerly Google Adwords) and strategies for running optimized campaigns that deliver returns on investment via higher visibility on search engines and low advertising cost among other things.

What You Learn

  • Advertise your products and services online effectively
  • Boost traffic and Increase sales (or leads) to your website
  • Create, develop and optimize your own profitable Google Ads (Adwords) Campaigns
  • How to design a high conversion landing page
  • Drive Consistent, round-the-clock traffic to your website or Landing Page
  • Use conversion tracking to determine the value of Your Ad Campaigns
  • Remarket to your previous website visitors to get them coming back to your site

Course Outline / Topics

  1. Creating Your New Google AdWords Conversion Campaign
  2. What keywords are and how to use them to your advantage
  3. Learn how to write an effective Ad Text
  4. Setup and build effective Landing Pages
  5. Set Up Location Settings and Ad Extensions
  6. How to write and A/B test your ads
  7. How to increase Quality Score and decrease your cost per click
  8. How to set up conversion tracking and how to track phone calls from your website
  9. How to track sales, revenue and form submissions using Google AdWords

Who Should Attend

  • Startup Founders
  • Small Business / SME Owners
  • Marketing and brand managers
  • Marketers who want to take their brand to the next level


  • No prior knowledge is required to take this course.

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