Popularly known as Google Adwords, Google Ads is one of the best ways to reach potential customers who are looking for products and services on Google. Google Ads is a paid advertising tool where an advertiser is charged on the basis of impressions or clicks.
This online Google Ads course is designed to simplify the process of creating successful Google Search Ad campaigns. This course also teach you the fundamental how to design a good landing page, and it will help you understand the buyer’s journey so you can design landing pages that convert better.
Instructor-led, hands-on training
RM1,350 Group 2-person at extra discount 20%
Beginner Level
1-Day (09:30 – 17:30)
Course Handouts / Hands-on Material.
A certificate of attendance.
Course Overview
Students are introduced to the mechanisms of Google Ads (formerly Google Adwords) and strategies for running optimized campaigns that deliver returns on investment via higher visibility on search engines and low advertising cost among other things.
What You Learn
- Advertise your products and services online effectively
- Boost traffic and Increase sales (or leads) to your website
- Create, develop and optimize your own profitable Google Ads (Adwords) Campaigns
- How to design a high conversion landing page
- Drive Consistent, round-the-clock traffic to your website or Landing Page
- Use conversion tracking to determine the value of Your Ad Campaigns
- Remarket to your previous website visitors to get them coming back to your site
Course Outline / Topics
- Creating Your New Google AdWords Conversion Campaign
- What keywords are and how to use them to your advantage
- Learn how to write an effective Ad Text
- Setup and build effective Landing Pages
- Set Up Location Settings and Ad Extensions
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
Who Should Attend
- Startup Founders
- Small Business / SME Owners
- Marketing and brand managers
- Marketers who want to take their brand to the next level
Requirements
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No prior knowledge is required to take this course.
Upcoming courses
Why Training With JustSimple
Professional Experienced Instructor
Since 1999, we have trained more than 3,000 brands & businesses. We believe that only a person who has exposure to live projects has the ability to teach others in a better way. All our trainer are professionals who work on live projects. They able to impart to participants practical real-life experience and not mere theoretical knowledge.
FREE Post-Training Support
Anyone who has attended one of our workshopsfor 3 Months technical support on projects relating to the class topics - contact us by phone or email if you encounter any misunderstandings or difficulty with the subject in future. Our trainer and technical team will happily help to the best of our ability and try to get things resolved for you.
Interactive & Small Class Size
We organise Interactive in small class sizes. With not more than 12 people to ensure you get the most from our trainers. All classes conduct in actionable learning, get direct advices from our experienced trainers. All courses deliver with comprehensive checklists & step by step guides.
Free Access to Course Resources
You will be entitled 12 Months Access to our online resources especially training material, training note, training video free templates, free demo website, PDFs, excel, word and html documents as well as all of the presentation slides used in the course which subject to availability.
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