Google Ads Training Course Overview
The course on Google Ads (AdWords) Fundamentals covers both theoretical and practical concepts. This Google Ads Fundamentals course will provide an overview of Google Ads course, a concept of PPC, the concept of a search network campaign, how to link Google Ads and Analytics, keyword research, how design effective ads and so on.
- Learn how to setup a Google Ads account
- Learn how to create a digital marketing campaign using the Google Ads
- Learn how to use advanced Google Ads features to improve paid advertising effectiveness
What You Learn in Google Ads Training Course
This course will help you to learn how Google Adwords works, what PPC is, the importance of correctly setting an AdWords budget, how to design a compelling ad, and how to make adjustments to increase success and ROI.
Google Ads Training Course Outline / Topics
-
Introduction to Advertising on Google: Core Principles
- Understanding the fundamentals of Google Ads
- Key principles for effective advertising on the Google platform
-
Google Ads Campaign Construction
- Step-by-step guide to building impactful Google Ads campaigns
- Best practices for creating compelling ads
-
Campaign Settings Deep Dive
- A comprehensive overview of essential campaign settings
- Fine-tuning settings for specific campaign objectives
-
Performance Tracking Essentials
- Introduction to performance metrics and tracking tools
- Analyzing campaign data for informed decision-making
-
Managing & Optimizing Your Google Ads Campaigns
- Techniques for effective campaign management
- Strategies for continuous optimization to maximize ROI
Hands-On Workshop:
-
Google Ads Account Creation
- Practical session on creating and setting up a Google Ads account
- Guidance on account structure for better campaign management
-
Keyword Research Mastery
- Hands-on experience in conducting keyword research
- Identifying high-performing keywords for targeted campaigns
-
Negative Keywords Implementation
- Workshop on adding negative keywords to refine ad targeting
- Strategies to prevent irrelevant clicks and optimize budget allocation
-
Ad Extensions Workshop
- Interactive session on incorporating ad extensions for enhanced visibility
- Maximizing the impact of ad content through various extensions
Who Should Attend Google Ads Training Course
- Startup Founders
- Small Business / SME Owners
- Marketing and brand managers
- Marketers who want to take their brand to the next level
Google Ads Training Course Requirements
-
No prior knowledge is required to take this course.