Advanced SEO Masterclass Course Overview
By taking this course, you will be able to learn the basic Search Engine Optimization, Keyword Research, Local SEO, How to optimise WordPress SEO, and latest SEO Tips & Tools.
From learning how to conduct keyword research, exploring WordPress SEO tools and how to rank for Local SEO, to generate high traffic to E-commerce SEO, to diverting free traffic to your website. Case studies and applied examples used throughout the course further enhance your learning experience.
- SEO and effective keyword research
- How to audit you site, pages and posts for SEO
- Important on-page and off-page SEO factors
- Search Engine Optimisation – Organize your site for Google Search
- Why long-tailed keywords are essential to your SEO success
- Learn step by step On-Page Optimization for your website
- Learn step by step Off-Page Optimization to submit your website to Google
- Has SEO changed for 2024 and beyond?
What You Learn in Advanced SEO Course
- Discover SEO competitive research techniques and tips.
- Learn the basics of SEO and the how the major search engines work.
- Extensive SEO keyword research overview.
- Learn how to optimize every page of your website including: Meta Tag, H1, Image Tag, Content Optimization, URL Structure, Internal Link Structure and much more!
- See real examples and case studies of successful SEO.
- Learn the basics of relevant SEO link building.
- In depth discussion of how to conduct a link audit and how to develop your ongoing link building strategy that will build search engine and visitor trust.
- Discover how to measure the ROI and success of your SEO efforts.
Advanced SEO Course Outline / Topics
Day 1: Basic SEO Fundamentals
Module 1: Introduction to SEO
- Understanding the Basics of Search Engine Optimization
- Significance of SEO in Online Presence
- Overview of Popular Search Engines
Module 2: Keyword Research Essentials
- Importance of Keywords in SEO
- Basic Keyword Research Techniques
- Identifying Relevant Keywords for Your Content
Module 3: On-Page Optimization Basics
- Creating SEO-Friendly Content
- Meta Tags and Descriptions
- Image Optimization Techniques
Module 4: Web Design Best Practices for SEO
- Basics of SEO-Friendly Web Design
- Importance of Site Structure and Navigation
- Technical Aspects for Improved SEO
Module 5: Off-Page Optimization Fundamentals
- Introduction to Backlinks
- Basic Social Media Strategies for SEO
- Understanding Local SEO
Module 6: Q&A and Recap
- Open Session for Questions and Answers
- Recap of Key Learnings
- Next Steps for Further Learning and Implementation
Day 2: Advanced SEO Strategies
Module 7: Advanced Keyword Research Techniques
- Long-Tail Keywords and Competitive Analysis
- Refining Keyword Strategy for Maximum Impact
Module 8: Technical SEO and Site Optimization
- Advanced Techniques for Site Structure and Navigation
- Mobile Optimization Best Practices
- Conducting an SEO Site Audit
Module 9: Cornerstone Content/Article Writing for SEO
- Strategies for Optimizing Content Beyond Basics
- Enhancing Content for Improved Search Engine Visibility
- Techniques for Crafting SEO-Optimized Articles
Module 10: Advanced Off-Page Activities
- Advanced Link Building (Influencer Outreach, etc)
- Social Signals and SEO
- International SEO Strategies
Module 11: Emerging Trends in SEO
- Staying Updated with the Latest SEO Trends
- Preparing for Future Changes in Search Algorithms
Module 12: Q&A, Evaluation, and Next Steps
- Top Dos and Don’ts
- Final Questions and Answers Session
- Guidance on Further Learning and Professional Development
Who Should Attend Advanced SEO Course
- Individuals pursuing higher search rankings and increased ROI.
- Small business owners targeting substantial traffic growth.
- Webmasters maximizing site traffic through advanced SEO.
- E-commerce/corporate owners aiming for improved results.
- Web designers offering advanced SEO for client satisfaction.
- Enthusiasts committed to mastering advanced SEO for superior outcomes.
- Individuals seeking step-by-step DIY with advanced SEO for tangible results.
Advanced SEO Course Requirements
- Proficient in basic computer skills
- Familiarity with WordPress
- Knowledge of HTML and basic SEO concept (added advantage)
