Course Overview
By taking this course, you will be able to learn the basics of Facebook Marketing, Facebook pages, Facebook Advertising, and giving you the chance to build a strong foundation in understanding the complete user experience and opportunities available to you on Facebook to make money. For Facebook Advertising, you will also be able to learn how you can use the same tactics to get low cost clicks, likes, cheap website traffic, conversions, and sales no matter what niche you are working.
- How does Facebook charge an advertiser for ads?
- How to dramatically increase your ROI on Facebook
- How to use Facebook Groups as a powerful marketing tool?
- Which metric to observe to find out whether your ads are effective or not?
- What is the ideal audience size for markets like Singapore & Kuala Lumpur?
- How useful is Facebook’s Audience Insights tool?
- What does a Facebook pixel actually do?
- How to create effect ads for lead generation?
- How to setup and target lookalike audiences?
- How to setup and run retargeting campaigns?
What You Learn
Want to learn how to market your business online with Facebook? Our course will teach you what you need to know. By the end of the course, you’ll feel confident about boosting posts and setting up your own Facebook advertising campaigns within Facebook Ads Manager.
Upon completion of our Standard course, you’ll walk away with the ability to:
- Understanding The Facebook Ad Platform
- Creating A Facebook Account
- Different Facebook Adverts and Business Account
- Effectively boost your on page posts
- Build an audience using Facebook’s native data
- Setup a Facebook campaign within Facebook ads manager
- Design and build an effective ad
- Understand campaign performance within ads manager
- How The Facebook Pixel to optimise your campaigns
- Understand Audience Network,
- Understand Custom Audience, Retargeting Ads
- How To Track Facebook Ads
Course Outline / Topics
- Basics of Advertising With Facebook Ads
- Understanding The Facebook Ads Platform
- Set up your first campaign A-Z
- Advertise on Instagram
- How to maximize The Facebook Ads Platform
- Advanced Facebook Marketing Strategies
Workshop and exercise show you how to:-
- Target website visitors, Facebook fans or email subscribers Custom Audiences
- Track Conversions With the Facebook Pixel
- Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
Who Should Attend
- Anyone looking to Master Facebook Marketing
- Anyone looking to Master Facebook Ads
- Anyone who want to learn the most effective advertising strategies on Facebook
- Small business owners
- Advertising managers
Requirements
No prior knowledge is required to take this course.
