Xiaohongshu, also known as Little Red Book 小红书, is rapidly gaining popularity in Southeast Asia as a powerful platform for brands looking to tap into the Chinese-speaking market. For Malaysian businesses, Xiaohongshu presents a unique opportunity to engage with a highly targeted audience that values authenticity and community-driven content. This comprehensive guide explores how Malaysian brands can effectively use Xiaohongshu to grow their business, from setting up a brand profile and crafting engaging content to leveraging influencer marketing and running targeted ads. Whether you’re new to the platform or looking to enhance your existing presence, this guide provides actionable strategies to help you thrive on Xiaohongshu.
