The Ultimate List: The Top 10 Ecommerce Platforms for SMEs in Malaysia

The Top 10 Ecommerce Platforms for SMEs in Malaysia

In today’s rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) in Malaysia have found themselves at the forefront of the digital revolution. As consumer preferences shift towards online shopping, having a robust online presence is no longer just a competitive advantage; it’s a necessity for survival and growth. Choosing the right Ecommerce platform can significantly impact an SME’s success in this digitally driven era.


This article, “The Ultimate List: Top 10 Ecommerce Platforms for SMEs in Malaysia,” aims to provide a comprehensive guide for SMEs looking to navigate the complex world of Ecommerce. It simplifies the daunting task of selecting an Ecommerce platform, offering a curated list of the top 10 platforms tailored to SMEs. Through this guide, we provide valuable insights and recommendations, ensuring that your choice aligns perfectly with your business objectives.

Understanding the Ecommerce Landscape in Malaysia

When assessing Ecommerce platforms for SMEs, a thoughtful approach is essential. It’s crucial to weigh specific criteria to ensure your chosen platform aligns with your business goals and can evolve alongside your needs. Key considerations encompass:

  1. User-friendliness: Evaluate the platform’s ease of use, benefiting both you and your customers.
  2. Pricing: Delve into the cost structure, including setup fees, transaction charges, and monthly subscriptions.
  3. Scalability: Assess the platform’s ability to grow with your business, accommodating an expanding product range, increased traffic, and added features.
  4. Support: Investigate the level of customer support and technical assistance offered by the platform.
  5. Customization: Determine whether the platform allows for branding and customization to mirror your unique identity and offerings.

By addressing these factors, you can make an informed decision when selecting the right Ecommerce platform for your SME.

Criteria for Selection

Evaluating Ecommerce platforms for SMEs requires a strategic approach. It’s vital to consider specific criteria, ensuring that the platform you choose aligns with your business objectives and can adapt to your evolving needs. Some key factors to consider include:

  • User-friendliness: Is the platform easy to use and navigate, both for you and your customers?
  • Pricing: What are the costs involved, including setup fees, transaction fees, and monthly subscriptions?
  • Scalability: Can the platform grow with your business, accommodating increased product listings, traffic, and features?
  • Support: What level of customer support and technical assistance does the platform offer?
  • Customization: Does the platform allow for branding and customization to reflect your unique identity and offerings?

The Top 10 Ecommerce Platforms for SMEs in Malaysia

In the dynamic landscape of Malaysian commerce, the proliferation of eCommerce has revolutionized the way small and medium-sized enterprises (SMEs) conduct business. With a myriad of platforms available, choosing the right eCommerce solution tailored to a business’s specific needs is crucial. As of my last update in January 2022, here is a comprehensive list of the top 10 eCommerce platforms that have been widely embraced by Malaysian SMEs.

1. WordPress Woocommerce

Integrating seamlessly with WordPress, WooCommerce offers a free plugin that empowers businesses to transform their websites into fully functional eCommerce stores. Its adaptability and widespread use make it a popular choice.

  1. User-Friendly Interface: WordPress offers an intuitive and user-friendly dashboard, making it easy for users to create, manage, and update content without needing advanced technical skills.

  2. Vast Plugin Ecosystem: With thousands of plugins available, you can extend the functionality of your WordPress website. These plugins cover a wide range of features, from SEO optimization to e-commerce integration.

  3. Themes and Customization: WordPress provides a wide variety of themes and templates, allowing you to customize the design and appearance of your website to match your brand or style.

  4. SEO-Friendly: WordPress is designed with search engine optimization (SEO) in mind, and it includes features and plugins to help you improve your website’s visibility in search engine results.

  5. Active Community and Support: WordPress has a large and active community of users and developers. This community provides support, tutorials, and documentation, making it easier to find solutions to any issues you might encounter.

Pricing: WordPress WooCommerce offers a flexible pricing structure with several components:

  1. WooCommerce Plugin: Free to install and use on your WordPress site.

  2. Hosting: Costs vary based on your hosting provider, ranging from US$10 to US$100+ per month.

  3. Domain Name: If needed, domain registration typically costs US$10 to US$20 annually.

  4. Themes: While free options exist, premium WooCommerce themes may range from US$50 to 100+.

  5. Extensions and Plugins: Costs vary, with some free and others available for purchase or subscription.

  6. Payment Processing: Fees depend on the payment gateway, including transaction percentages and fixed fees.

  7. Additional Costs: Marketing, SEO, and other tools or services could incur extra expenses.

Prices can vary, so consider your specific requirements and budget when setting up your WooCommerce-powered online store.

2. Shopify

Renowned for its user-friendly interface and a plethora of customizable templates, Shopify stands out as a go-to platform for SMEs venturing into the online retail space in Malaysia. Its ease of use and feature-rich environment make it a top choice for businesses.

  1. User-Friendly Interface: Shopify offers an intuitive and easy-to-use platform, allowing users to set up and manage their online stores with minimal technical expertise.

  2. Customizable Online Store: You can design and customize your storefront to match your brand’s identity, with various themes and templates available.

  3. Secure Payment Processing: Shopify provides multiple payment gateway options and ensures secure transactions for both you and your customers.

  4. Inventory Management: Efficiently track and manage your product inventory, receive alerts for low stock, and streamline order fulfillment processes.

  5. App Store: Shopify’s extensive app store allows you to integrate additional functionality into your store, ranging from marketing tools to inventory management and analytics.

Pricing: Shopify offers reasonable pricing options, catering to a wide range of businesses. The pricing varies from just US$25 per month for small businesses to US$399 per month for larger enterprises with a high volume of daily online transactions. Additionally, Shopify provides a free trial to explore its features before committing.

3. BigCommerce

Recognized for its robust features and marketing tools, BigCommerce is an ideal platform for SMEs seeking a scalable solution with diverse payment gateway options.

  1. Customizable Storefront: BigCommerce offers extensive customization options, allowing you to create a unique and branded online store tailored to your business.

  2. Responsive Design: The platform ensures that your store is mobile-responsive, providing a seamless shopping experience for customers on various devices.

  3. Payment Gateway Options: BigCommerce supports a wide range of payment gateways, making it easy for you to accept payments securely and efficiently.

  4. Marketing and SEO Tools: BigCommerce provides tools for optimizing your store for search engines and offers various marketing features to attract and engage customers.

  5. Inventory Management: Efficiently manage your inventory, helping you keep track of stock levels, prevent over-selling, and ensure a smooth order fulfillment process.

Pricing: BigCommerce starts at $39 per month (in USD, be mindful of exchange fees). While it’s akin to Shopify, it offers fewer customer examples but provides various optional add-ons at an additional cost.

4. Magento (Adobe Commerce)

As an open-source platform, Magento is renowned for its extensive customization and scalability, although it may require more technical expertise. Nevertheless, its capabilities are highly valued by SMEs.

  1. Highly Customizable: Magento is known for its extensive customization capabilities, allowing businesses to tailor their online stores to specific requirements.

  2. Scalability: It’s a highly scalable platform, suitable for businesses of all sizes, and can accommodate rapid growth.

  3. Advanced SEO and Marketing Tools: Magento offers advanced SEO features and marketing tools to enhance the visibility of your online store and attract more customers.

  4. Multi-Store Management: You can manage multiple online stores from a single Magento installation, making it efficient for businesses with diverse product offerings.

  5. Robust Security: Magento prioritizes security, providing features to protect both your store and customer data, which is crucial for eCommerce businesses.

Pricing: Adobe Commerce, powered by Magento, is a globally recognized e-commerce platform that large companies use with great success. If you’re looking to invest heavily in a large e-commerce business, it’s a great place to start. Although it depends on your store’s volume and how many services it needs, your store can start at around US$2,000 per month. Monthly cost breakdowns should be assessed once you have your annual plan in place.

5. OpenCart

Another open-source platform, OpenCart, is known for its user-friendly interface and a range of extensions and themes, making it an attractive option for SMEs seeking customization and flexibility.

  1. User-Friendly Interface: OpenCart offers an intuitive and user-friendly admin interface, making it relatively easy for users to set up and manage their online stores.

  2. Customization: It allows for a high degree of customization, enabling businesses to tailor the design and functionality of their online stores to their specific needs.

  3. Extensions and Themes: OpenCart has a marketplace with a variety of themes and extensions, allowing users to enhance their online stores with additional features and design options.

  4. Multi-Store Management: Users can manage multiple online stores from a single OpenCart installation, making it efficient for businesses with multiple brands or product lines.

  5. Support and Community: OpenCart has an active community and various resources for support, including forums, documentation, and a developer network, which can be valuable for resolving issues and getting assistance when needed.

Overall, OpenCart is a suitable choice for businesses seeking a customizable and feature-rich eCommerce solution.

Pricing: OpenCart’s pricing structure includes:

  1. Software: OpenCart’s core software is free and open-source.

  2. Hosting: Hosting costs vary by provider, starting at $3 to $10 monthly for shared hosting.

  3. Domain: Domain registration costs around $10 to $20 per year.

  4. Extensions and Themes: Prices range from free to $20 to $100+ for premium options.

  5. SSL Certificate: Secure your site for approximately $20 to $100 per year.

  6. Payment Processing: Transaction fees (2% to 3% per transaction plus a fixed fee) depend on the chosen payment gateways.

Costs may differ based on factors such as location and specific choices. Ensure a clear understanding of expenses related to your unique OpenCart eCommerce project.

6. Wix

Famed for its user-friendly drag-and-drop website builder, Wix also offers eCommerce capabilities, ideal for SMEs initiating their online business journey.

  1. User-Friendly Website Building: Wix is known for its user-friendly drag-and-drop website builder, making it easy for users to create and customize their websites without any coding expertise.

  2. Mobile Optimization: Wix ensures that your website is optimized for mobile devices, providing a responsive design that caters to mobile users.

  3. Payment Processing: Wix supports various payment gateways, enabling you to securely accept payments on your eCommerce site.

  4. Marketing and SEO Tools: Wix offers a range of marketing and SEO features to help you promote your website and improve its visibility in search engine results.

  5. Inventory Management: For eCommerce businesses, Wix provides tools to manage inventory, track product availability, and streamline order fulfillment processes.

Pricing: At US$35 per month, it may appear to be an attractive deal, but it’s essential to recognize that this price typically covers a very basic package. As your website expands, you’ll likely need to continually add more features and capabilities, which can become quite cumbersome if you ever decide to migrate to a different platform.

7. PrestaShop

This open-source solution offers various features and themes, making it a competitive option for SMEs aiming to establish their online presence.

  1. Open-Source: PrestaShop is open-source, offering customization options.

  2. User-Friendly: It features an easy-to-use admin panel for store management.

  3. Feature-Rich: PrestaShop provides comprehensive eCommerce features.

  4. Community and Marketplace: It has a thriving user community and an extensive marketplace for add-ons.

  5. Global Reach: Supports multiple languages and currencies, making it suitable for international businesses.

Pricing: PrestaShop offers a flexible pricing structure:

  1. Software: PrestaShop’s core software is open-source and free to use.

  2. Hosting: Hosting costs vary depending on your chosen hosting provider and plan. Shared hosting can start at around US$5 to $30 per month, while more robust options like VPS or dedicated hosting can range from US$20 to US$100 or more per month.

  3. Themes and Modules: PrestaShop offers both free and premium themes and modules. Theme prices can range from US$50 to US$150 or more, while module costs depend on their functionality.

8. SiteGiant

SiteGiant is an eCommerce platform in Malaysia that assists businesses and individuals in creating and managing online stores, particularly catering to the Malaysian market.

  1. User-Friendly Interface: SiteGiant’s intuitive platform is accessible for users of all technical levels.

  2. Mobile-Responsive: The platform ensures a smooth shopping experience on various devices.

  3. Marketing Tools: SiteGiant offers marketing features, including SEO and promotions.

  4. Inventory Management: Efficiently manage product inventory and streamline order fulfillment.

  5. Payment Gateways: SiteGiant supports various payment methods for secure transactions.

Pricing: SiteGiant offers different subscription plans with varying features and capabilities. These plans can range from around RM100 to RM400 or more per month, depending on the plan’s level and features.

9. Drupal

Drupal Commerce is an open-source eCommerce solution that extends the Drupal CMS, enabling businesses to create and manage online stores with flexibility and customization. It offers essential eCommerce features such as product catalog management, shopping carts, payment processing, and order management, making it suitable for a wide range of businesses seeking to establish and operate online retail platforms.

  1. Customization: Drupal Commerce offers high levels of customization, allowing businesses to tailor their online stores to specific needs, from design to functionality.

  2. Product Catalog Management: It provides robust tools for managing product catalogs, including product variations, categories, and attributes.

  3. Shopping Cart and Checkout: Drupal Commerce offers a shopping cart system that enables customers to add and manage items, and a secure checkout process for seamless online purchases.

  4. Payment Processing: The platform supports various payment gateways, ensuring secure and flexible payment options for customers.

  5. Order Management: Businesses can efficiently manage and track orders, from order placement to fulfillment and shipping, with integrated order management features.

Pricing: Total cost of using Drupal Commerce will depend on various factors:

  1. Hosting: You’ll need a web hosting service to run your Drupal Commerce site. Hosting costs can vary widely, ranging from US$10 to US$100 or more per month, depending on your hosting provider and the type of hosting plan you choose.

  2. Domain Name: If you don’t already have a domain, you’ll need to purchase one, typically costing around US$10 to US$20 per year.

  3. Themes and Modules: While Drupal Commerce offers free themes and modules, you may choose to purchase premium themes or additional modules, which can cost anywhere from US$50 to US$200 or more.

10. osCommerce

osCommerce, short for “open-source Commerce,” is an open-source online shopping cart and eCommerce platform that allows businesses to set up and manage their online stores. It was one of the earliest eCommerce solutions and remains popular among small to medium-sized businesses.

  1. Open-Source: osCommerce is open-source, providing businesses with a free and customizable eCommerce platform.

  2. User-Friendly Interface: The platform offers a user-friendly admin panel, making it accessible for users with varying technical expertise to manage their online stores.

  3. Community and Add-Ons: osCommerce has a large and active community of users, along with a wealth of add-ons, modules, and templates, allowing for extensive customization and functionality enhancement.

  4. Payment and Shipping Options: It supports multiple payment gateways and shipping methods, providing flexibility in how customers pay for and receive their orders.

  5. Multi-Language and Currency Support: osCommerce can be adapted to support multiple languages and currencies, making it suitable for international businesses seeking a global presence.

Pricing: Total cost of using Drupal Commerce will depend on various factors:

  1. Hosting: You will need a web hosting service to run your osCommerce store. Hosting costs can vary widely, ranging from around US$10 to $100 or more per month, depending on the hosting provider and the specific hosting plan you choose.

  2. Domain Name: If you don’t already have a domain, you’ll need to purchase one, typically costing around US$10 to US$20 per year.

  3. Themes and Add-Ons: While osCommerce offers free templates and add-ons, you may opt for premium themes or specific modules, which can cost anywhere from US$50 to US$200 or more.

Making the Right Choice

With a myriad of options available, selecting the right Ecommerce platform for your SME may seem daunting. In this section, we offer guidance on making the right choice. Consider the following:

  • Customization: How can you tailor the platform to your specific business needs, creating a unique and memorable online shopping experience for your customers?
  • Scalability: Plan for the long term. Ensure your chosen platform can accommodate growth in product offerings and customer traffic.
  • Budget: Consider your budget constraints and ensure that the platform’s pricing aligns with your financial goals.

Start Your Ecommerce Business Journey

In closing, the realm of Ecommerce in Malaysia holds a wealth of opportunities for SMEs. The right Ecommerce platform can empower your business to flourish in this digital age. While you explore the top 10 Ecommerce platforms detailed in this guide, always keep your SME’s unique requirements and objectives at the forefront of your decision-making. Whether you’re embarking on your online journey or enhancing your digital presence, these platforms serve as the keys to your digital success.

Additionally, JustSimple is offering a startup Ecommerce package for as low as RM3,500, inclusive of a first-year domain name, web hosting, and corporate email. To learn more about this enticing offer, visit JustSimple’s Ecommerce package. Don’t miss out on this opportunity; seize it before it’s gone!